TRF AI Ethics CSO Course

The TRF AI Ethics CSOs Training, facilitated by Tabelo Tsolo, founder and CEO of Kamuhle Media, provided a comprehensive blend of theoretical insights and practical applications aimed at empowering participants to advocate effectively on AI ethics, digital rights, and human rights issues. The training equipped civil society organizations (CSOs) and journalists with actionable tools and strategies.

Course Content

• Ethical AI Applications: Understanding ethical frameworks for artificial intelligence and their relevance in advocacy and governance.

  
  

• Strategic Communication Plans: Developing audience analysis, SMART goal setting, stakeholder engagement, and audience segmentation strategies.

  
  

• Generative AI and Misinformation: Exploring the impact of AI-driven misinformation and strategies to counteract its spread.

  
  

• AI Governance and Legal Considerations: Addressing policy challenges in AI governance with a focus on rights-based and inclusive approaches.

  
  

• Campaign Development: Creating effective campaigns addressing issues like online gender-based violence, digital rights for women and children, and combating deepfakes.

Course Objectives

• Empower participants to leverage AI for advocacy and communication.

  
  

• Promote understanding of AI ethics and its implications for digital and human rights.

  
  

• Equip participants with tools to counter misinformation and enhance digital literacy.

  
  

• Foster collaboration between CSOs and journalists for impactful advocacy campaigns.

  
  

• Provide practical skills in multimedia content creation, including social media use, user-friendly design with Canva, and smartphone-based techniques.

  
  

Guest Speakers

The training featured distinguished speakers, including Prof. Guy Berger on UNESCO’s Recommendations on AI Ethics and Muthuri Kathure from Mozilla, who shared lessons on AI policy development in Africa.

The course concluded with participants equipped with practical tools and a deeper understanding of AI ethics and governance. Networking opportunities fostered collaboration between CSOs and journalists, paving the way for impactful partnerships. Participants left empowered to create meaningful campaigns addressing AI ethics and digital rights, advancing advocacy across South Africa.